Last month I was the one in front of the camera for once! I was fortunate enough to work with Sabrina from Sabrina Keepman Photography at The Bowery for my branding session! I believe every small business should hire a brand photographer at some point.
A branding session is way more than headshots – it’s a session that is all about showcasing your brand and personality! By the end of a branding session, you will have a ton of new content for your website, blog, and social media.
If you have a personal brand, a branding session is a great way to solidify elements of your personal brand. For example, I want my audience to know that I’m married and I LOVE Bath and Body Works Candles so I made sure to incorporate some of that into my branding session. I also wanted some cozy, homey vibes to this session. This is because I want my content to be relevant for the upcoming winter season.
I chose to do a branding session because I just finished rebranding and refreshing my website! I felt that my personal content on my site needed to be updated to match my new brand – everything from the colors to the vibe. My website had very specific spots that needed an updated photo and I made sure to communicate that to my photographer so she would get those photos for me. For example, I needed a horizontal image with a lot of negative space on the left for my about page!
My previous headshots were all very formal and dressy and I wanted some content that was more relaxed. To put it frankly, I didn’t feel like my previous content reflected ME. I wanted these photos to feel like my true self!
I tell all of my clients that preparation is key for your session. If you properly prepare, you’re session will go super smoothly and you’ll LOVE your photos as a result! Here are a few things I did to prepare for my session that I think really helped!
Here are a few of my favorites from my branding session! You’ll see more on my social media in the coming months too! Reach out to me at firstname.lastname@example.org if you’re ready to get started planning your own branding session!
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