Branding Session – My Photography Business

Last month I was the one in front of the camera for once! I was fortunate enough to work with Sabrina from Sabrina Keepman Photography at The Bowery for my branding session! I believe every small business should hire a brand photographer at some point.

What is a branding session?

A branding session is way more than headshots – it’s a session that is all about showcasing your brand and personality! By the end of a branding session, you will have a ton of new content for your website, blog, and social media.

If you have a personal brand, a branding session is a great way to solidify elements of your personal brand. For example, I want my audience to know that I’m married and I LOVE Bath and Body Works Candles so I made sure to incorporate some of that into my branding session. I also wanted some cozy, homey vibes to this session. This is because I want my content to be relevant for the upcoming winter season.

Why I chose to hire a brand photographer

I chose to do a branding session because I just finished rebranding and refreshing my website! I felt that my personal content on my site needed to be updated to match my new brand – everything from the colors to the vibe. My website had very specific spots that needed an updated photo and I made sure to communicate that to my photographer so she would get those photos for me. For example, I needed a horizontal image with a lot of negative space on the left for my about page!

My previous headshots were all very formal and dressy and I wanted some content that was more relaxed. To put it frankly, I didn’t feel like my previous content reflected ME. I wanted these photos to feel like my true self!

How to prepare for a branding session

I tell all of my clients that preparation is key for your session. If you properly prepare, you’re session will go super smoothly and you’ll LOVE your photos as a result! Here are a few things I did to prepare for my session that I think really helped!

  • Select a session location that showcases the vibe you want
  • Pick a brand photographer with the style you like
  • Schedule hair and makeup appointment
  • Plan out elements of your personal brand you want to incorporate
  • Select outfits that compliment your brand color palette and style
  • Bring a lot of props that reinforce your personal brand!

Here are a few of my favorites from my branding session! You’ll see more on my social media in the coming months too! Reach out to me at info@nicolemirophotography.com if you’re ready to get started planning your own branding session!

You might also be interested in…

Brynn and Eric – Bowery Barn Wedding
Abby and Ben – South Shore Engagement Session

  1. Jeanette Berry says:

    SO PRETTY!! I love this so much!

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